Reset password:

Strategic insights
The Trend of Creating High-Value Snackable Content

29
PAGES

PLUS ONLY

FREE FOR SUBSCRIBERS

Written by on February 21, 2017

When it comes to the fundamental trend patterns within the media industry, nothing defines it more than intent and moments. I have talked about this many times in the past, but in this article, we are going to focus on just one specific aspect of that: High-intent micro-moments ...or as we might call it, high-value snackable content.

This is an area of publishing where very little is getting done, partly because everyone is distracted by the low-intent snackable content and partly because it's really hard to get right. But at the same time, it's a form of publishing that has a tremendous amount of potential, because it's exactly what people are screaming for.

So, let's dive into the wonderful world of high-value snackable content.

Let's have a moment

Before we start, let me just remind you about what these moments are and how different they are from each other.

If we look at how people behave online, we can basically define it using this graph:

On one axis, we have low-intent versus high-intent, and on the other axis we have micro-moments versus macro-moments.

Subscribe to read the rest of this 29 page report...

Try it free for one week

Register to try out Baekdal Plus completely for free for one week.

...or subscribe today

$9/month

$99/year

As a PLUS member, you can share anything on baekdal.com, with anyone, everywhere. When you share a plus article with a friend, they can read the full article for free. They will even get notified that you are the one who shared it - with a link to your Twitter profile. Just in case they want to follow you, now that you are being such a nice person!

Share on

Thomas Baekdal

Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.

Follow    

Check out my book: THE SHIFT - from print to digital and beyond? Free for Baekdal Plus subscribers, $8.79 on Amazon.

There is always more...

How Do You Define Reader Loyalty? »

ONLY FOR
SUBSCRIBERS

18
PAGES