November 11, 2011
The Shift and The Struggle For Control

You might have already read "The Shift, From Print to Digital and Beyond", but here is the visualized version of the real problem facing the world of publishing. Subscribe to get the book for free.

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Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.

The Bringer Of News is a Thing Of The Past »

Google Consumer Surveys For Publishers... Really? »

Social Engagement is a Post Conversion Activity »

Breaking Down the Media Silos: Connecting a Mixed-Media World »

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RESET: The Future of Books in 2015 »

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We Need To Drastically Simplify Payments Online »

One Million Facebook Likes? So what? »

The Story In between The Story »

RESET: Advertising Agencies in 2015 »

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The Frustrating Tale of Convincing People to Pay »

The Insides of a Caricature »

Analyze The Data You Don't Have »

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Books from Baekdal Plus
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The Shift
from print to digital...and beyond

What the shift in media is really all about.

14 chapters
220 pages
31,000+ words

Free for subscribers
$8.79 on Amazon

The Future of Social Commerce

It is not about creating a shop in a tab. It is about turning communication into sale.

29 chapters
156 pages
23,000+ words

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$7.58 on Amazon

Featured Plus Reports

Breaking Down the Media Silos: Connecting a Mixed-Media World »

In The Shift, I wrote about how the new media world is breaking down the traditional media silos. Not just for the media themselves but also by brands… »

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RESET: The Future of Books in 2015 »

In this last part of my 'Reset' series, we are going to look at the future of books. What should you do if you have to start from scratch in 2015? Wha… »

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Facebook Insights: Debunking Friends of Fans »

Last week, HubSpot published the article "How to Analyze Facebook Insights to Improve Your Content Strategy", in it, you can read that pretty much all… »

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The Page View Conundrum and The Traffic Whores »

One of the biggest dilemmas we have in the new media world, is that the more we optimize the worse it gets. The most visual example of this is to look… »

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RESET: Advertising Agencies in 2015 »

In my continual series about what you need to do if you were to start from scratch in 2015, it's time to look at advertising agencies. What would they… »

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Analyze The Data You Don't Have »

If you want to be successful in the new media world, there is one thing that you always need to do before you make a decision. You need to look at the… »

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How Publishers Are Missing The Point About Aggregation »

You might have noticed all the fuss in recent weeks over news aggregation. It is caused by a new site, the Curators Code, which is trying to promote a… »

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2015: The Transformation of the Newspaper »

A couple of weeks ago I wrote the article "RESET: What If You Could Start Again?" In it I encouraged you to define what your world would be like if yo… »

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Facebook Timeline for Brands, beyond the buzz »

Yesterday, Facebook introduced Timeline for brands to unify the experience across both personal and professional profiles. With it, there are a number… »

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The Future Role of Publishing: Think VC for Authors »

Amazon pulled several ebooks from their store when they couldn't come to an agreement with 'Independent Publishers Group' about ebook prices. Amazon w… »

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The Power of One Tweet »

I was thrilled back when Twitter announced they would auto-shorten all links using 't.co'. Finally we would be able to correctly track the impact of T… »

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How To Be Authentic »

One of the most important things about communicating in a two-way connected world is to be authentic, but many people don't seem to realize what that … »

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RESET - What If You Could Start Again? »

I would like to give you a challenge. It is a thought experiment that is going to change how you do things. It is not something you can do within the … »

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Your 2012 Social Strategy, What To Focus On »

You have probably already read some of the many articles that have been posted in the past month predicting what 2012 would be about. Some were intere… »

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Debunking The Unique Visitor: Finding Your Real Readers »

If you are publisher of content online, either as a newspaper, magazine or just a brand publishing a blog, you are likely to look at two measurements … »

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The Future of Active Advertising »

Just before Christmas I posted an analysis of the future of advertising. In it you can read how print advertising has already disappeared, and that di… »

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The Non-Future of Advertising »

There is an ongoing discussion about the future of advertising. On one hand we have print advertising, which is in decline - in some places drasticall… »

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The Real Mobile Shift - For Brands »

Last week, I published the article "The Real Mobile Shift - For Publishers" and it is all about what mobile means for content. If you are a publisher … »

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The Real Mobile Shift - For Publishers »

Mobile. Everyone is talking about it and all the trends tell the same story. That story is that mobile is the way of the future whether we like it or … »

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The Complete Guide to Linking, Embedding, Crediting and Aggregating »

How do you link? It seems like such a simple question. Technically, of course, it is easy. We all know how to do that. But what about the people part?… »

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Beyond Facebook Analytics, The Guide »

A couple a weeks ago, Facebook came out with a new "Insights" dashboard. It was a big improvement from what we had before, mostly because the metrics … »

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The 2012 Marketing Budget Guide »

Many companies are planning their 2012 budgets - you may be one of the them. The question, of course, is what should you spend your money on?… »

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Self-publishing is Great, but... »

What is the right price for an ebook? Some seem to think it should be 99 cents, while others believe that, without print, it should be less than half.… »

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Dissecting a Print Magazine »

This article is a slightly rewritten version of the second chapter of my upcoming book called "The Shift: From print to digital ...and beyond." Sign-u… »

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How to Get True Followers, and not just fans »

Many times when I talk with people about Twitter and Facebook, people ask, "How do I get more fans?" They have just created a fan page and are waiting… »

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The Future of Analytics for Publishers »

There is an interesting trend in the world of analytics. Just like the big trend in social media is now "return of investment", the big trend in analy… »

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Identifying Your Real Readers, Not Just Traffic »

Here is a simple question. How many readers do you have? Real readers? Not unique visitors or other misleading statistics.… »

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Social is About Creating Value Over Time »

I wrote a detailed article about where people really are on Facebook. In it you can learn that people spend far more time with Facebook's news stream … »

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Where Are People Really on Facebook? »

Tell me if you have heard this before. "We should open a Facebook shop because there are 750 million people there!" A lot of companies have already do… »

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Newspapers, Don't Shoot Yourself in the Foot »

The media frenzy seems to have died down a bit from the absolute over exposure of the Murdoch scandal. Yesterday alone, the Guardian wrote 42 articles… »

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November 11, 2011 The Shift and The Struggle For Control

Thomas Baekdal

There is always more...

Subscribe to Baekdal PLUSPremium content that helps you make the right decisions, take the right actions, and focus on what really matters.

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Books from Baekdal PlusFree for subscribers

Featured Plus Reports

November 11, 2011
The Shift and The Struggle For Control

Subscribe to Baekdal PLUS
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