We are at the beginning of a shift. We realize that our analytics is giving us the wrong answers. And there is a trend forming in the analytics community to fix it
FREE FOR SUBSCRIBERS
There is an interesting trend in the world of analytics. Just like the big trend in social media is now "return of investment", the big trend in analytics is that we are beginning to question the value and accuracy of our metrics.
What we are realizing is that our impressive web statistics are not matching reality. You see this with paywalls and how no newspaper are able to reach their projections. You see it when with digital advertising, which isn't providing a positive return.
Something doesn't add up.
It is the same with the new real-time analytics solutions. They are extremely dangerous to use because they are not aligned with what really matters.
In this article, I'm going show you what the problem is and what you need you to do instead. I cannot give you a final solution, because none exists, but I will point you in the right direction. You should actively use your analytics to design your article to help you grow. You don't want to give everyone the same thing. A subscriber is vastly different from a one-time visitor who just clicked on a link.
Web Analytics is not designed with publishers in mind.
Register to try out Baekdal Plus completely for free for one week.
As a PLUS member, you can share anything on baekdal.com, with anyone, everywhere. When you share a plus article with a friend, they can read the full article for free. They will even get notified that you are the one who shared it - with a link to your Twitter profile. Just in case they want to follow you, now that you are being such a nice person!
Check out my new book: THE SHIFT - from print to digital and beyond? Free for Baekdal Plus subscribers, $8.79 on Amazon.
Full access for... $9 per month
Full access for... $99 per year
Join 'The Weekly Update' to get an email every Friday afternoon with the latest from Baekdal + noteworthy articles from around the web.
What the shift in media is really all about.
Free for subscribers
$8.79 on Amazon
It is not about creating a shop in a tab. It is about turning communication into sale.
Free for subscribers
$7.58 on Amazon