The Digital Renting Business is Fundamentally Flawed: http://bit.ly/9zJwEc /by @baekdal .

Written by Thomas Baekdal | Wednesday, September 01, 2010 | Section: insights

Later today, Apple is having yet another one of their mystery press events, where they are expected to talk about iTunes. One very strong rumor is that they will extend iTunes into the online renting business, allowing US customers to rent TV shows at 99 cents.

I don't know whether that is true, but I do know this: The digital renting business model is fundamentally flawed, and we need to get rid of it before everyone forgets why we do not need it.

See how the traditional renting business model compares to a digital one, and why we no longer need it.

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