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Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.

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How Much Would You Pay For TV In The Future? »

Lies, Damned Lies, and Ebooks »

Debunking The Unique Visitor: Finding Your Real Readers »

Cut Cost By Changing and Focusing »

I Need Your Help »

The Real Mobile Shift - For Brands »

One Year of Baekdal Plus: What Did You Get? »

Reaching Social Media Maturity »

The Complete Guide to Linking, Embedding, Crediting and Aggregating »

The Shift and The Struggle For Control »

Google+ Pages: Start With 50 Posts »

Beyond Facebook Analytics, The Guide »

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The Shift
from print to digital...and beyond

What the shift in media is really all about.

14 chapters
220 pages
31,000+ words

Free for subscribers
$8.79 on Amazon

The Future of Social Commerce

It is not about creating a shop in a tab. It is about turning communication into sale.

29 chapters
156 pages
23,000+ words

Free for subscribers
$7.58 on Amazon

Featured Plus Reports

Your 2012 Social Strategy, What To Focus On »

You have probably already read some of the many articles that have been posted in the past month predicting what 2012 would be about. Some were interesting, some not so much, … »

Debunking The Unique Visitor: Finding Your Real Readers »

If you are publisher of content online, either as a newspaper, magazine or just a brand publishing a blog, you are likely to look at two measurements above any other. Those ar… »

The Future of Active Advertising »

Just before Christmas I posted an analysis of the future of advertising. In it you can read how print advertising has already disappeared, and that digital advertising is not … »

The Non-Future of Advertising »

There is an ongoing discussion about the future of advertising. On one hand we have print advertising, which is in decline - in some places drastically. Many newspaper executi… »

The Real Mobile Shift - For Brands »

Last week, I published the article "The Real Mobile Shift - For Publishers" and it is all about what mobile means for content. If you are a publisher or a brand working with c… »

The Real Mobile Shift - For Publishers »

Mobile. Everyone is talking about it and all the trends tell the same story. That story is that mobile is the way of the future whether we like it or not. But the mobile trend… »

The Complete Guide to Linking, Embedding, Crediting and Aggregating »

How do you link? It seems like such a simple question. Technically, of course, it is easy. We all know how to do that. But what about the people part? What is the purpose of t… »

Beyond Facebook Analytics, The Guide »

A couple a weeks ago, Facebook came out with a new "Insights" dashboard. It was a big improvement from what we had before, mostly because the metrics are all based on people i… »

The 2012 Marketing Budget Guide »

Many companies are planning their 2012 budgets - you may be one of the them. The question, of course, is what should you spend your money on?… »

Self-publishing is Great, but... »

What is the right price for an ebook? Some seem to think it should be 99 cents, while others believe that, without print, it should be less than half. In this article, we are … »

Dissecting a Print Magazine »

This article is a slightly rewritten version of the second chapter of my upcoming book called "The Shift: From print to digital ...and beyond." Sign-up for the newsletter to b… »

How to Get *True* Followers, and not just fans »

Many times when I talk with people about Twitter and Facebook, people ask, "How do I get more fans?" They have just created a fan page and are waiting in despair as nothing ha… »

The Future of Analytics for Publishers »

There is an interesting trend in the world of analytics. Just like the big trend in social media is now "return of investment", the big trend in analytics is that we are begin… »

Identifying Your Real Readers, Not Just Traffic »

Here is a simple question. How many readers do you have? Real readers? Not unique visitors or other misleading statistics.… »

Social is About Creating Value Over Time »

I wrote a detailed article about where people really are on Facebook. In it you can learn that people spend far more time with Facebook's news stream than on your fan page. Me… »

Where Are People Really on Facebook? »

Tell me if you have heard this before. "We should open a Facebook shop because there are 750 million people there!" A lot of companies have already done it. Even more startups… »

Newspapers, Don't Shoot Yourself in the Foot »

The media frenzy seems to have died down a bit from the absolute over exposure of the Murdoch scandal. Yesterday alone, the Guardian wrote 42 articles mentioning "News of the … »

Social vs. Time vs. Buying »

About two weeks ago, Social Commerce provider "Reevoo" came out with a study. It found that if you add social elements to your site the net effect in sales increase substantia… »

Give Your Articles a Life »

One of the really big differences between print and digital publishing is the lifespan of an article. In print, the lifespan is roughly one day - or the time it takes to read … »

Google+ Circles Need To Be Turned Upside Down »

As you have probably heard, Google is out with their new social network. It is called Google+ and is very interesting. I put an article together yesterday to help you get the … »

iPad Usage Behaviors - Think Future Trends »

There are many studies about how people use the iPad, and how you, based on these studies, should think about the iPad. The research is telling us that the iPad is primarily u… »

No, You Do Not Need A Social Media Policy »

The question of social media policies keeps popping up. A recent study from Belgium showed fewer than 25% of all companies have a social media policy. And it seems that the qu… »

Publishers, You Need a DRM »

Digital publishing is growing up. It is no longer just another form of marketing to get people subscribe to the print issues. Digital newspapers and magazines have to stand on… »

Strategy Guide: The New Media Press Center »

The website press center is one of those areas that have been drastically neglected in recent years. Most press centers haven't really evolved in the past 10 years. Should bra… »

Social Annihilates Page Views, So What? »

A report from Outbrain recently looked at traffic sources and the impact of social. Not surprisingly, the average social referral traffic is still very low. But the report als… »

Social Culture vs. Crossposting Messages »

Last week, I wrote the article "Facebook Deemphasizing Twitter and Brands." In it, I highlighted how Facebook is making it harder for brands to have a social presence on multi… »

Facebook Deemphasizing Twitter and Brands »

Facebook is moving further and further away from being an open and connected social network. Sure they have "Like" buttons, and the "open" graph, but they are also moving ever… »

News Is About News, Not Articles »

I wrote an article called "Advertising Turns Respectable Newspapers Into Spammers," and it quickly gained popularity.… »

Blogs, Newspapers, and Magazines vs. Social Media »

After writing, "No, Facebook is not Killing Your Website. New user behavior is." several people asked my how it applies to the media industry. What if your product is a blog, … »

Social commerce and the new store fronts »

Social commerce is a very hot topic and filled with misconceptions. In this article, and in a coming ebook, you can learn much more about what social commerce is all about. Wh… »