One of the main reasons why I don't like open-source is that it tries to compete in an already saturated market. It is like trying to make "an alternative to wine" in the wine districts of southern France. It is not going to work.
Note: While I am against much of the reasoning of open-source, I do approve the use of open-standards and open specifications.
We see the same with all these new search engines that are being made. People are trying to make "an alternative to Google", and guess what - they all fail. Being the "alternative" means that you will always end up in second place. The winner will always be the real deal.
If you want to be successful you need to dominate the market. You have to be the one who makes the product that other people tries to mimick.
Look at Apple and the iPhone. 3 years ago the mobile market was incredible saturated, and all the mobile manufacturers were struggling to bring out new fantastic phones with cool colors and shapes. It was probably the most difficult market to compete in.
So did Apple decide to create an alternative to this already saturated market? No of course not. They decided to change to rules. Instead of making the same type of phones that everyone else was making, they created a completely new type of mobile phone. Every other phone had keys, so Apple made one with none. They didn't try to create an alternative. They created a phone for which there was no competition. No other manufacturer made one like it.
...and yet, it was a mobile phone.
You have to do the same. Don't try to "copy" the concept and ideas of other people. If you want to create a site like Engadget, trying to be just like them isn't going to work. You have to change the rules, which, in turn, creates a new market.
When I first started to write articles here on Baekdal.com, I did pretty much the same as most other people did. I wrote about usability, web standards and AJAX - just as most other sites. And, I was getting nowhere.
So I decided to change the rules. I decided that baekdal.com should not be "just another site about usability". I decided to write about "why you should create great products". I completely dropped doing what other people did.
That decision also comes with a risk, because I dropped the topics which, at the time, accounted for 75% of my traffic. But it is a risk that is worth taking.
There is another problem that stops most people from being successful and that is "time". Nothing happens overnight.
If you read the popular press, you might think that success happens instantly. You just need to have the good idea. And in a few, and very isolated cases, it does happen that way.
Remember FreelanceSwitch.com? They came online a few years ago, and instantly, in a few weeks time, went from zero to being in the top 50,000 on Alexa. They easily surpassed most other freelance sites in the world. It was one of these onetime wonders that we all talk about. Today, that same site has dropped considerably.
Another example. Remember the girl that got a record label contract with Justin Timberlake's company after singing on YouTube (via her webcam). It was really amazing. Where is that same girl today?
This is the problem with one-time wonders. They get a lot of press and we all notice them. Most of us think that we want to be just like them, and we start to dream for that seemingly effortless path to success.
But success doesn't really work that way. It is not like winning the lottery.
Google didn't make it overnight. They had to work in the garage for a few years, not earning that much money. It took them 3 years just to get started.
Or look at "President" Barack Obama. It took 21 months of hard dedicated work, not for one person but for millions of people, to get elected for President of the United States. And it took even longer to get to that point.
Success takes a lot of time. It takes a lot of work and dedication. It is rare that anyone gets anywhere, within the first year of doing something new. In fact it is rare that you will reach the point of success within the first three years.
If you are planning to be successful in order to be able to buy a new house next month... well... then you are probably looking to get very disappointed.
If you stick it out. If you are persistent, if you have a plan and are working on a concept that "feels right", then you can make a difference.
Later today, Apple is having yet another one of their mystery press events, where they are expected to talk about iTunes. One very strong rumor is that they will extend iTunes into the online renting business, allowing US customers to rent TV shows at 99 cents.
Earlier today, Facebook launched its location based service called Facebook Places. We all knew it was coming, and that it would not be highly innovative, but there were still a few surprises.
There where two interesting stories this week about emerging digital markets. First, we heard from Amazon that the sale of ebooks has now surpassed the sale of hardcover books.
It is not unusual for many websites to lose 20-50% of their traffic during the hot summer months. It happens every year, because people rather want to be outside with their friends, having fun barbecuing, than sit inside in front of a computer.
Gatorade has released a video of their social command center. It is quite impressive, and ultra-geeky. It looks more like something from Norad, than anything you would expect from a soft-drink company.
You might have heard the stories about Digg losing 50% of its traffic in just one month, based on data from Compete.com. They are all asking the same question. Is Digg dead? (no it isn't)
I was watching several of video from the Royal Society for the encouragement of Arts, Manufactures and Commerce - or simply the RSA. Besides having a YouTube channel filled with interesting content, they have created some of the best story telling videos I have ever seen.
Traditional marketing is pretty simple. You ask your graphic designer to create a beautiful presentation of your product. Next, you give a magazine a handful of money to buy exposure to a certain amount of people. That’s it. You create an ad, pay money, and get exposure.
Isn't it odd that so many companies fight change instead of embracing it? Shouldn't we welcome it with open arms? See it as huge opportunity to get ahead of our competition?
Companies are constantly trying to come up with something new and exciting, but most of the time they to tend to focus on the wrong thing. Instead of creating a story, they make a book. Instead of creating interesting articles, they created a printed magazine. Instead of making remarkable products, they design a new website.
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