How to Create an Interactive Music Video: http://bit.ly/argJ4v (by @baekdal ).Music videos are traditionally something you either see or listen to - or both. But is that really the only way? What if you could touch it? Interact with it?
Soy tu Aire is an interactive music video. Instead of just playing a song about showing some visuals, you get to create your own by the movement of your mouse. The music, the flow, and what happens is the same, but you decide where it happens on the screen.
From an artistic point of view, it is very well made. (try it)
Things like this are pretty impressive, and I am not surprised that it got nominated as the FWA site of the month. But isn't great, because they are not using the real power of the web. It's still just a traditional form of music video, mixed with some fancy flash animations.
If they wanted to create a really great experience, they should have done 4 things:
Doing this, and you could (possibly) turn it into a movement, instead of just a fancy song.
There where two interesting stories this week about emerging digital markets. First, we heard from Amazon that the sale of ebooks has now surpassed the sale of hardcover books.
It is not unusual for many websites to lose 20-50% of their traffic during the hot summer months. It happens every year, because people rather want to be outside with their friends, having fun barbecuing, than sit inside in front of a computer.
Gatorade has released a video of their social command center. It is quite impressive, and ultra-geeky. It looks more like something from Norad, than anything you would expect from a soft-drink company.
You might have heard the stories about Digg losing 50% of its traffic in just one month, based on data from Compete.com. They are all asking the same question. Is Digg dead? (no it isn't)
I was watching several of video from the Royal Society for the encouragement of Arts, Manufactures and Commerce - or simply the RSA. Besides having a YouTube channel filled with interesting content, they have created some of the best story telling videos I have ever seen.
Traditional marketing is pretty simple. You ask your graphic designer to create a beautiful presentation of your product. Next, you give a magazine a handful of money to buy exposure to a certain amount of people. That’s it. You create an ad, pay money, and get exposure.
Isn't it odd that so many companies fight change instead of embracing it? Shouldn't we welcome it with open arms? See it as huge opportunity to get ahead of our competition?
Companies are constantly trying to come up with something new and exciting, but most of the time they to tend to focus on the wrong thing. Instead of creating a story, they make a book. Instead of creating interesting articles, they created a printed magazine. Instead of making remarkable products, they design a new website.
Privacy is a big topic online, and there are many different opinions about it. But all the privacy problems can be summed up into one simply rule that cannot be broken.
Not a day goes by without someone talking about security issues on Facebook and Twitter - and how scary that world is for companies. Recently, we heard about a phishing attack on Twitter, and Sophos posted a graph showing Facebook to be a really scary place.
Subscribe