Reset password:

Strategic insights
Making Sense of Social Media Monitoring and Sentiment Analysis

25
PAGES

FREE FOR SUBSCRIBERS

Written by on May 2, 2013

Ever since social media started to take off, so has the growing industry of social media monitoring and subsequently, the art of sentiment analysis. I have written about it several times before, for instance in 2011 when I wrote "I Would Rather Have Bacon Than Klout".

But many are asking what to do about it, mostly because it's very hard to do right. So in this report we are going to look at this from a strategic and business perspective. We'll look at what is useful to do and what is not relevant at all, what the obstacles are, and what does and doesn't make sense.

What it really is

Before we start, let's just get the definitions of social media monitoring and sentiment analysis out of the way. The concept for both are perfectly simple.

Social media monitoring is the act of gathering everything that happens about your brand on the social channels. That's all the things people are saying, the links people share about you, the number of likes, hearths, and so forth.

Subscribe to read the rest of this 25 page report...

Try it free for one week

Register to try out Baekdal Plus completely for free for one week.

...or subscribe today

$9/month

$99/year

As a PLUS member, you can share anything on baekdal.com, with anyone, everywhere. When you share a plus article with a friend, they can read the full article for free. They will even get notified that you are the one who shared it - with a link to your Twitter profile. Just in case they want to follow you, now that you are being such a nice person!

Share on

Thomas Baekdal

Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.

Follow    

Check out my new book: THE SHIFT - from print to digital and beyond? Free for Baekdal Plus subscribers, $8.79 on Amazon.

There is always more...

What if Quality Journalism Isn't? »

ONLY FOR
SUBSCRIBERS

21
PAGES