How to Get *True* Followers, and not just fans: http://bit.ly/riMyhG /by @baekdal .Many times when I talk with people about Twitter and Facebook, people ask, "How do I get more fans?" They have just created a fan page and are waiting in despair as nothing happens.
Getting fans and followers is not about creating a Facebook page or Twitter profile. There is no such thing as "build it and they will come." The social world doesn't work like that.
Let's take a look at the four things that do make a difference.
Learn about the four things you need to do build real fans. It starts with your product. (9 pages, 2437 words)
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What the shift in media is really all about.
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