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Strategic insights
High-Level KPIs for Publishers

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Written by on September 7, 2015

One of the big topics in the publishing world at the moment is the renewed focus on analytics. While most publishers still embrace analytics on only the most rudimentary level, it's getting pretty clear for everyone that analytics must be a key component when evaluating how things are going.

Publishers are also being put under increasing pressure from their advertisers and readers to use analytics intelligently to find value beyond what you would get from normal human editing.

But what do you look for? What is the most important thing to look at, as publishers, and what kind patterns do you want see (or not see)? What are your KPIs (Key Performance Indicators)?

Before we start, though, I want to tell you a little story.

As you may know, I run my own business. And, there is one thing that anyone who has run a business learns from day one, which is that not a single metric in your analytics system matters at the high-level.

I will say that again. Not a single metric in your analytics system matters at the top level.

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Thomas Baekdal

Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.

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