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Forget The Paywalls Build Shareable Paygates

In a world of infinite amount of choices, nobody has the time to manually visit each news source. Just look at yourself. Do you have the time to manually go to each site you care about?

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Written by on November 8, 2010

The closed off paywall doesn't work, we all know that. It's a concept build on business models from the past combined with restrictive technology of the present. The paywall completely ignores everything the internet is about. The Times of London managed to lose most of its audience and Mckinsey Quarterly has thrown in the towel and taken down their paywall.

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Thomas Baekdal

Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.

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