Reset password:

Strategic insights
Content Marketing Versus Sales

29
PAGES

FREE FOR SUBSCRIBERS

Written by on March 22, 2013

For the past 10 years, content marketing has been a key element of any brand's digital strategy, and one might think that after so long, we would know what works and what doesn't.

But the reality is that almost all content marketing today is done wrong, either by doing it for the sake of SEO or worse, for the sake of page views. Neither of those have anything to do with a real sales.

So in this report, we are going to explore how you need to think about content marketing in relation to sales. How optimizing for page views is not the same as optimizing for sales, and how writing content for SEO is a questionable strategy.

The problem with content marketing

Over at Forbes, you can read the article, "5 Big Brands Confirm That Content Marketing Is The Key To Your Consumer". It's an interesting article, featuring several very big brands and their success with content marketing.

A few quotes:

Virgin: "Scaling our content efforts isn't just about expanding the size of our social reach across new platforms. It's also about deepening the level of engagement we have with our fans in the social communities they hang out in. We've been successful so far in rewarding our fans with Virgin experiences on Facebook and Twitter. The next step is to evolve our social platform to allow fans to reward one another with special moments."

Subscribe to read the rest of this 29 page report...

Try it free for one week

Register to try out Baekdal Plus completely for free for one week.

...or subscribe today

$9/month

$99/year

As a PLUS member, you can share anything on baekdal.com, with anyone, everywhere. When you share a plus article with a friend, they can read the full article for free. They will even get notified that you are the one who shared it - with a link to your Twitter profile. Just in case they want to follow you, now that you are being such a nice person!

Share on

Thomas Baekdal

Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.

Follow    

Check out my new book: THE SHIFT - from print to digital and beyond? Free for Baekdal Plus subscribers, $8.79 on Amazon.

There is always more...

Understanding The Importance of the Trend of Convenience »

ONLY FOR
SUBSCRIBERS

20
PAGES

CPA, CPM, CPC ... WTF? »

Measuring Results: Don't be Fooled By Math »

ONLY FOR
SUBSCRIBERS

17
PAGES

Making Sense of Social Media Monitoring and Sentiment Analysis »

25
PAGES

Always Take a Step Back Before You Act »

The Old World of Media Licensing »

The Three Levels of Uncertainty and the Boston Bombings »

ONLY FOR
SUBSCRIBERS

17
PAGES

The Even Scarier Graph for Newspapers (and partly brands) »

ONLY FOR
SUBSCRIBERS

17
PAGES

Never Just 'Wrap Up the End!' »

It's Not Relevant News »

How to Get Baekdal Plus for $1 »

When a Rogue Advertising Company Causes a Social Backlash »