Bloomberg is undoubtedly one of the biggest players in the financial industry offering a wide range of products for people in and around Wall Street. One of their products is the Bloomberg Terminal. It is a 17" dual screen setup that displays the financial information from Bloomberg Profession Services - all in one tightly packed system.
...and it looks like this:
This terminal is undoubtedly useful for the people who need this kind of data, but in these days with high-end design and rich media interfaces, the Bloomberg interface is a disaster.
When you create an interface like this one, you send out a clear message that you boring, old and lack any sense of quality or innovative spirit.
But that is not the worst part. The worst part is that an uninspiring system will reflect on the mental state of the people who work with it. This looks like an old DOS systems, something that has been obsolete for 12 years!
People are saying that the Bloomberg Terminal is great - but hideous to look at. And, if that is the sensation you give people every time they see your product, then you have failed. It is like an ugly car. It can take you to work, but you do not want people to see you driving in it.
"It's a great machine, in that it has information you can't get elsewhere, but it hasn't improved its interface in the past five years," says a private equity associate in Chicago who regularly uses a terminal to check interest rates and historical prices. "It's hideous."- source: Portfolio.com
Design is extremely important. It is the tool you use to energise, inspire, empower, and encourage your employees to do better. A good working environment can transform a workplace.
But remember, I am not talking about design as art or as graphic design. This is a productivity application, and as such, it has to work efficiently. It should never be fancy - but it must have a modern and effective design. The design must make you happy, but it must also help you to work faster and better.
Last month, Portfolio.com asked three top design companies to redesign the Bloomberg experience. These companies were the well renowned IDEO, thehappycorp, and Ziba - and this is what they came up with:
Note: See high-res images and an interactive presentation over at Portfolio.com
I do not like thehappycorp's and Ziba's design.
Thehappycorp's concept is over-designed. It is fancy instead of efficient. Sure it looks pretty, but all those design elements gets in the way of digesting information fast. And the remote + a golf game as part the interface? - that is just another proof that they have no sense of reality.
Sure I will give them 10 point for innovative thinking, but also -200 for not being able to work efficiently.
Ziba's design is even worse. It is clearly made by a graphic designer. It has extremely low contrast, terrible waste of screen space and useless interface elements. This is fancy design without substance. It doesn't work.
But, I really like the IDEO design. It is beautiful. It has an immense amount of information, designed in a way so that it isn't cluttered to look at. More importantly the information is all about work.
The best thing, I think, is that you do not have to navigate to see the information you need. It is all there instantly available. Not like the Ziba or thehappycorp interfaces where you constantly have to move around and click on varies elements to get the information you need.
This is what modern user experience is all about:
(Tip: Adam from Supersonic Feet / via: PortFolio.com)
Later today, Apple is having yet another one of their mystery press events, where they are expected to talk about iTunes. One very strong rumor is that they will extend iTunes into the online renting business, allowing US customers to rent TV shows at 99 cents.
Earlier today, Facebook launched its location based service called Facebook Places. We all knew it was coming, and that it would not be highly innovative, but there were still a few surprises.
There where two interesting stories this week about emerging digital markets. First, we heard from Amazon that the sale of ebooks has now surpassed the sale of hardcover books.
It is not unusual for many websites to lose 20-50% of their traffic during the hot summer months. It happens every year, because people rather want to be outside with their friends, having fun barbecuing, than sit inside in front of a computer.
Gatorade has released a video of their social command center. It is quite impressive, and ultra-geeky. It looks more like something from Norad, than anything you would expect from a soft-drink company.
You might have heard the stories about Digg losing 50% of its traffic in just one month, based on data from Compete.com. They are all asking the same question. Is Digg dead? (no it isn't)
I was watching several of video from the Royal Society for the encouragement of Arts, Manufactures and Commerce - or simply the RSA. Besides having a YouTube channel filled with interesting content, they have created some of the best story telling videos I have ever seen.
Traditional marketing is pretty simple. You ask your graphic designer to create a beautiful presentation of your product. Next, you give a magazine a handful of money to buy exposure to a certain amount of people. That’s it. You create an ad, pay money, and get exposure.
Isn't it odd that so many companies fight change instead of embracing it? Shouldn't we welcome it with open arms? See it as huge opportunity to get ahead of our competition?
Companies are constantly trying to come up with something new and exciting, but most of the time they to tend to focus on the wrong thing. Instead of creating a story, they make a book. Instead of creating interesting articles, they created a printed magazine. Instead of making remarkable products, they design a new website.
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