Reset password:

Strategic insights
2015: The Transformation of the Newspaper

The problem you need to solve is one of relevancy. The newspaper industry is like the mobile phone business of 2004, everyone is doing the same thing, so all you need to do is to change the model.

22
PAGES

FREE FOR SUBSCRIBERS

Written by on March 8, 2012

A couple of weeks ago I wrote the article "RESET: What If You Could Start Again?" In it I encouraged you to define what your world would be like if you could start *again*, from scratch, in 2015. As an example I promised to look at three different industries, starting with newspapers.

What would you have to do if you were to start a newspaper in 2015?

Redefining the newspaper

In defining a business model and designing a newspaper in 2015, from scratch, we need to put down some ground rules.

You would have no print to support, no built-up brand value, no existing customer base, and most important of all, no legacy workforce or infrastructure to protect. You have to think of this as if you are new to the market.

Also, because we are in 2015, the new 'normal' is that it is digital, ultra-connected, social, and people are using multiple devices without even thinking about it. That means we have no specific reading modes or schedules.

Those are the ground rules.

The first question to ask is why? Why would you create a newspaper in 2015? Why would people read it?

For any product to be successful, it has to either solve a problem or fill a need - or both. What problem or need do you fill in 2015?

The newspaper world has always competed on one thing: to do more. But in a connected world with millions of articles and often several thousand stories for each topic, doing more is not really a useful business plan.

Subscribe to read the rest of this 22 page report...

Try it free for one week

Register to try out Baekdal Plus completely for free for one week.

...or subscribe today

$9/month

$99/year

As a PLUS member, you can share anything on baekdal.com, with anyone, everywhere. When you share a plus article with a friend, they can read the full article for free. They will even get notified that you are the one who shared it - with a link to your Twitter profile. Just in case they want to follow you, now that you are being such a nice person!

Share on

Thomas Baekdal

Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.

Follow    

Check out my new book: THE SHIFT - from print to digital and beyond? Free for Baekdal Plus subscribers, $8.79 on Amazon.

There is always more...

The Economics of Individual Media »

ONLY FOR
SUBSCRIBERS

31
PAGES

What if Quality Journalism Isn't? »

ONLY FOR
SUBSCRIBERS

21
PAGES