This book contains articles, insights and analyses about new media--mostly from a social media perspective. It is a collection of articles from the first first 6 months of Baekdal Plus. Twenty articles in total, 26,000+ words.

What should you focus on? How does it work? How do you analyze it? How do you create a social release plan? How do you convince managers who fear change? etc.

This book accompanies the other Baekdal Plus book, which is a collection of articles focusing on the future of publishing--and combined, these two books contains the full content of Baekdal Plus up until July 2011.