Social commerce is a very hot topic. Everyone is talking about it. Brands are creating shops on Facebook, and an endless stream of reports all point towards the same trend. That trend is that the future of commerce is socially driven.

You could write an endless amount of books about it, and never run out of material.

There are so many new concepts, channels, ideas, aspects etc, that you will end up getting delirious just trying to know them all.

This book is not about that. This book is about what really matters. What is it that makes social commerce work? What is the underlying trend? How does the shift from traditional to social change your shop? How do you make it work?

The underlying principle of social commerce can be described in a really simple way. It is not about creating a shop on Facebook. It is about driving sales through sharing.

This book will take you through all the clutter and the fancy buzzwords, and help you to create a social commerce strategy that actually works.