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The Future of Publishing
A collection of articles from the first half of 2011

This book is a collection of Baekdal Plus articles from the 6 months of Baekdal Plus. This book contains articles, insights and analyses about the future of publishing. Twenty articles, 32,000+ words.

How does the internet affect newspapers? How do you create a paywall that isn't disrupting sharing? How do you survive in a world of abundance? How do you create a stream of news? etc.

This book accompanies the other Baekdal Plus book, which is a collection of articles focusing on new media, these two books contains the full content of Baekdal Plus up until July 2011.

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Future of Analytics and the Behavior of Web Shoppers »

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38
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The Next Step For Newspapers »

32
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Rethinking Advertising in the Connected World »

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25
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What if Quality Journalism Isn't? »

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21
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The KPI Frameworks for Brands and Media »

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End to End Marketing Management and Planning »

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25
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The Fascinating and Complex World of Online Grocery Shopping »

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The Mystery of Our Social Traffic »

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Tapping into the Younger Demographic »

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The Trends That Form Wearables »

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Valuing Your Traffic Beyond Views and Shares »

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The Visual Story Experience »

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Platforms, Services, Channels, Tools, or Things? »

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25
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Trend Patterns from Music to News »

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Brand Comparison Study: What's Really Happening on Facebook? »

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2014, The Next Step for Newspapers »

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23
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Native Advertising in 2014 »

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The Amazing Shift From Scarcity »

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Omni-Channel Can Be Useful, But Nobody Gets It »

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13
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Trust is Not Just Something You Earn »

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Flipboard, Advertising, and the Direct Connection »

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20
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Tablets and Smartphones: Forget About Age and Time »

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17
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How to Really do Analytics For Web Shops »

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22
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Social Media Strategies in 2014 »

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Create Intelligent Digital Workflows, Not Responsive Monotony »

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22
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The Future of Packaged News »

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15
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Rethink Your Ecommerce Strategy »

33
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The Future of Customer Attribution Models »

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29
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News as Data and the Future of Newspapers »

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25
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Fixing the Ebook Industry: The HTML5 Reader »

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Should You Be in Control of Your Social Streams? »

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15
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How To Determine Your Best Marketing Channels »

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Understanding Change And Predicting Trends »

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The Future of Digital Payments »

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Understanding The Importance of the Trend of Convenience »

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20
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Measuring Results: Don't be Fooled By Math »

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17
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Making Sense of Social Media Monitoring and Sentiment Analysis »

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The Decision to Buy, And Defining The Value of The Conversion »

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17
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The Three Levels of Uncertainty and the Boston Bombings »

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The Even Scarier Graph for Newspapers (and partly brands) »

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17
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Facebook Home ... and the Trends of Tomorrow »

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The Culture of Free and The Future of Google »

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18
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Content Marketing Versus Sales »

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Facebook is Back, Baby »

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17
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Rethinking the Perfect Media App »

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Someone Has To Pay, Right? The Business Models after Print »

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ROI For Brands, The No Bullshit Way »

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23
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Return on Investment for Nonprofits, The No-nonsense way »

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20
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Rented or Owned: Where To Focus Your Brand Content »

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Reverse Engineering Facebook EdgeRank - Beyond the Theory »

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The Shift from Single Consumption to Multi Consumption Behavior »

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Debunking the Effectiveness of Print Advertising »

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12
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The Ins and Outs of Social Media at Enterprise Scale »

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Brands Versus Facebook Versus EdgeRank »

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18
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Why do we Need Newspapers Again? »

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Modern Analytics for Subscription Based Media »

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What Comes After Facebook? The Future of Social Media »

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17
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Ecommerce in the Connected World »

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The Future of Analytics And The Trend of Demonstrable Causation »

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The Future of Paywalls »

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Calculating the Return on Investment of Your Advertising Campaign »

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Social Conversion Rates: Where The Real Value Comes From »

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Initial Test of Facebook's Promoted Posts »

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12
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Should You Embrace Pinterest? For Brands and Publishers »

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The Trends vs Paid-for Content »

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Breaking Down the Media Silos: Connecting a Mixed-Media World »

33
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RESET: The Future of Books in 2015 »

27
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Facebook Insights: Debunking Friends of Fans »

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The Page View Conundrum and The Traffic Whores »

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RESET: Advertising Agencies in 2015 »

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Analyze The Data You Don't Have »

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12
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How Publishers Are Missing The Point About Aggregation »

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13
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2015: The Transformation of the Newspaper »

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Facebook Timeline for Brands, beyond the buzz »

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The Future Role of Publishing: Think VC for Authors »

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The Power of One Tweet »

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13
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How To Be Authentic »

8
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RESET - What If You Could Start Again? »

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14
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Your 2012 Social Strategy, What To Focus On »

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Debunking The Unique Visitor: Finding Your Real Readers »

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The Future of Active Advertising »

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The Non-Future of Advertising »

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The Real Mobile Shift - For Brands »

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The Real Mobile Shift - For Publishers »

18
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The Complete Guide to Linking, Embedding, Crediting and Aggregating »

16
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Beyond Facebook Analytics, The Guide »

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The 2012 Marketing Budget Guide »

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Self-publishing is Great, but... »

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13
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Dissecting a Print Magazine »

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11
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How to Get *True* Followers, and not just fans »

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The Future of Analytics for Publishers »

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Identifying Your Real Readers, Not Just Traffic »

10
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Social is About Creating Value Over Time »

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10
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Where Are People Really on Facebook? »

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Newspapers, Don't Shoot Yourself in the Foot »

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12
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Social vs. Time vs. Buying »

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Give Your Articles a Life »

11
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Google+ Circles Need To Be Turned Upside Down »

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12
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iPad Usage Behaviors - Think Future Trends »

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No, You Do Not Need A Social Media Policy »

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8
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Publishers, You Need a DRM »

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6
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Strategy Guide: The New Media Press Center »

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Social Annihilates Page Views, So What? »

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Social Culture vs. Crossposting Messages »

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Facebook Deemphasizing Twitter and Brands »

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11
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News Is About News, Not Articles »

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Blogs, Newspapers, and Magazines vs. Social Media »

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Social commerce and the new store fronts »

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How To Survive In A World of Abundance »

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The Rights of People »

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12
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Forget Bounce Rates, focus on Conversions »

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The Future of News And The Replicators »

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Converting Traffic to Subscribers »

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7
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The Return of Investment of Social Media »

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9
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The Future of Marketing Budgets »

9
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The New World of Sources, Channels, and Destinations »

11
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How Trends Are Made; The Macro Trends and Mobile Payments »

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The Day Advertising Died »

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10
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How To Create a Social Media Release Plan »

15
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Use the Cloud, Luke! »

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6
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Forget The Paywalls Build Shareable Paygates »

17
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The Future of the MacBook Air »

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11
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How to Listen to Social Channels »

7
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More on Replies and Retweets »

11
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Measuring Real People vs. Normal Analytics »

9
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The Real Challenge of TV's Future »

14
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The Digital Renting Business is Fundamentally Flawed »

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4
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Content is not a Loss Leader »

6
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The Digital Content Business Model »

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Debunking The Digital Magazine »

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