Books by Baekdal
The world is not what it used to be. The days of mass-market print publications are in rapid decline, and the new era of social news is rising. It is the shift, from print to digital and beyond. But what is "the shift"? What is the next step? Is there a future for traditional publishing?
In this book, I will take you on a journey from where it started to where it is all going.
14 chapters
220 pages
31,000+ words
Free for subscribers
$8.79 on Amazon
This book is about what really matters. What is it that makes social commerce work? What is the underlying trend? How does the shift from traditional to social change your shop? How do you make it work?
It is not about creating a shop on Facebook. It is about driving sales through sharing.
29 chapters / 156 pages / 23,000+ words
Free for subscribers
$7.58 on Amazon
This book is all about publishing. How does the internet affect newspapers? How do you create a paywall that isn't disrupting sharing? How do you survive in a world of abundance? How do you create a newspaper that can handle a stream of news? etc.
It's a collection of all the best Baekdal Plus articles from the first half of 2011
20 chapters / 209 pages / 32,000+ words
Free for subscribers
$18.99 via Paypal
This book contains is a special collection of Baekdal Plus articles from the first six months of 2011. It contains insights and analyses about new media--mostly from a social media perspective.
What should you focus on? How does it work? How do you analyze it? How do you create a social release plan? How do you convince managers who fear change? etc.
20 chapters / 152 pages / 28,000+ words
Free for subscribers
$18.99 via Paypal
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