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Something to think about... / blog
The iPhone Movie: Apple of my Eye

Written by on July 5, 2010

The new iPhone 4 is spectacular for many reasons, one of them being the camera. My favorite video camera is the Flip Mino HD, which I like a lot. But with the iPhone 4, you can do everything the Flip can, and much, much more.

The best example of that is "Apple of My Eye," a sort video created by Michael Koerbel. It is shot, edited and published entirely with the iPhone 4.

And here is how it was done.

There is no expensive equipment. All they used was an iPhone 4, a couple of cheap steady cam rigs (e.g. I own this one - price $14 - or build something yourself). Just a great idea, a great location, and to repeat the best quote I heard for a while...

"How did you edit it?" ... "I used my fingers"

(photos via Michael Koerbel Flickr stream, videos via YouTube/Vimeo - shot at Allied Model Trains)

Anyone can cook

This short movie is amazing for many different reasons. The most important one is that it illustrates how easy it is to be great. The entry level for being remarkable has never been lower.

Now you can record, edit, and publish beautiful HD quality video directly from the phone you got in your pocket.

You don't need a million dollars; you don't need expensive computers with Final Cut Pro. You don't need special training, or a big enterprise to cover your back.

You still need planning, you still need the great idea - and you definitely still need time and motivation. But even with that, this video took only a total of 48 hours to make.

Obviously, it would have been easier to transfer the video files to you MacBook, and edit it on your 24" Cinema Display, in iMovie. That was certainly what I would have done.

But consider the possibilities here. Being able to edit and publish videos like these, also means that you don't need to have an office. This is cheap, high-quality, *virtual* movie production.

...also consider that this video has been watched more than 700,000 times in just little over a week (across several social channels).

A good way to explain this, is with the words said by the critic in Pixar's Ratatouille:

To say that both the meal and its maker have challenged my preconceptions about fine cooking is a gross understatement. They have rocked me to my core. In the past, I have made no secret of my disdain for Chef Gusteau's famous motto: Anyone can cook.
But I realize, only now do I truly understand what he meant. Not everyone can become a great artist, but a great artist can come from anywhere. It is difficult to imagine more humble origins than those of the genius now cooking at Gusteau's, who is, in this critic's opinion, nothing less than the finest chef in France.
I will be returning to Gusteau's soon, hungry for more.

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Thomas Baekdal

Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.

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