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Kevin Spacey and the Shift

Written by on August 26, 2013

This is brilliant: Kevin Spacey on why TV execs need to change:

And this, of course, doesn't just apply to TV. It applies to all content creators and distributers. Put your audience in control ... complete control.

Let them decide what to see, when to see it, how to see it, why they want to see it ... and stop focusing your business models on constraints and distribution deals.

As you might know, Kevin Spacey is behind the hugely popular 'House of Cards' series on Netflix. One that completely challenged all traditional thinking when it came to TV series. They released all episode at once, to be watched from day one on all devices, and in every country.

In other words, the complete opposite of what the traditional TV studies are doing.

Full talk

Here is the full 45-minute talk:

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Thomas Baekdal

Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.

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