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Management & Branding Articles
Simplicity Rarely Means Less
There has always been a lot of talk about simplicity. "Make it simple" is a very common approach to creating better products. But, unfortunately a lot of people think that you can achieve simplicity by removing features and creating less. This is rarely the case.»
Web Trends 2008 for Web Developers
It is 2008 and time for my annual look into the foggy future of the thing we call "the web"»
A Question of Privacy
The question of online privacy is a very hot topic. Many people have an opinion, many companies talk about it - but few really protect your privacy. »
Lying is Not a Good Strategy
I was recently pointed towards NSyndrome - a viral campaign for the new Nokia N95. »
Ugly Websites Stink
Gerry McGovern recently wrote that the best websites are the ugly ones - he is wrong. Only cheap companies can have ugly websites.»
Blue is Dead, Hail the Red
Imagine if we lived in a world where Blue was the only color. All our houses would be painted Blue, we would have Blue cars, Blue shoes, (Blue-ray), Blue refrigerators, and Blue sidewalks. Many people even have Blue hair and makeup. Blue is how the world works. »
The Secret to Understanding Design
We often discuss design. Should it be simple or complex? Should it be colorful or grayish? Do you make it low-tech or media rich? The answer can be found by looking at how design breathe.»
Multitasking is not good for anyone
Carmine Coyote has written an excellent article on multitasking and how ineffective it makes us. »
Doing Business in Second Life
Second life is undoubtedly a big phenomenon, and it is an interesting example of social interaction mixed with massive capitalism - which is by no account a bad thing. But it is not the next web. It is not going to change how we interact in general. It is simply a brilliant example of wasting time on a massive scale. »
Is it time to upgrade your skills?
Having the right tools for a job is just as important having a great idea - especially on the web. We see something new all the time and in many cases it is made with technology we know nothing about. »
4 Tricks to Making Great Products
How do you create great products? Those kinds of products people really like to use, that they want other people to use and that has long-term potential? »
7 tricks to Viral Web Marketing
Viral marketing (word-of-mouth marketing) is a really cool thing. Just think about it... instead of spending an insane amount of money on newspapers ads, TV commercials or banner ads, you spent nothing - and let your fans do all the work for you. »
Car, Bus and Airplane Wraps - continued
As you might know, I got strange hobby. I design full-cover advertisements to put on cars, buses and even planes. Most of it never makes it out of the computer, but occasionally my designs becomes real. »
Web Applications is not relevant for Enterprises
There has been a lot of buzz lately about "Google Apps for your domain". It is said this will move Google into the enterprise world, and Microsoft will soon lose its dominance. »
Publication Schedule vs. When You Feel Like It?
Should you publish at regular intervals, or does it really matter? In my opinion it doesn't. But, you shouldn't make your publication plan too irregular either.»
Search Engine Optimization - Just forget it
Also available in Spanish
How do you get a high ranking on search engines? Well, here is a story of how you don't.»
The Internet is a Waste of Time
I have always been more or less addicted to the internet - and having to live without it for about a month is not something that I like. But, being offline has made me realize how much time I waste on the internet. »
Effectiveness - 4 essential elements
We have all seen many articles about effectiveness, just yesterday; To-Done published yet another one. Each of these articles points out very interesting things... but, there are 4 basic elements that are far more important - feeling rested, not being hungry, having physical energy and keeping a positive state of mind.»
Google Video, what a waste
You would think that with all that money, Google should be able to launch a killer video store. But, in reality the only thing it kills are its users. Google Video is one huge lump of wasted efforts.»
Google's Gain in Google Analytics
A few days ago Google announced yet another offering from their seemly endless stream of products. This time it was Google Analytics - a free website statistics package. »
Online Document Collaboration - For smart people
This week 37Signals released their latest product - Writeboard. It is a tool for writing - or rather to write and edit text collaborative.»
Full Cover Car Advertisements
Update: See the tutorial on "How to make Car Advertisement Mock-ups".
Whenever I want to relax I start to design full body car advertisements. Yes, I know - It is a strange hobby, but it is fun.»
Wasting time at work
CNET News.com has a very interesting article about how people waste time at work.»
Milestones Defined
What is a milestone? What is the difference between milestones, tasks and phases? When is a milestone? How do you manage milestones? These are questions I get quite often and instead of replying to each one, I have summed up an answer here.»
Errors - Can we measure them?
How do you measure errors in e.g. your web application?»
No project buffer = no success
In a stroke of irony, this article became more real than initially intended. It was supposed to be published on December 20, 2004 - instead we are now in January 2005. The reason - lack of buffer...»
Milestones is More Important than Deadlines...
Updated: May 28, 2005
Deadlines are an important part of any project, but some deadlines are more important than others. They all have to be finished, but some deadlines need a certain amount of flexibility, where others do not. »
When is the deadline again?
How a simple thing can break a project - Part 1 (of 3)»
Ensuring Success
Success is the single most important thing that you must ensure when designing a new application, starting a project or in general working with people. I am not talking about success for you, but success for them. »
Successful Information Management
I hear a lot about failed information systems and it has made many people skeptical about the real value of information. But, information is still very important - it is what enables you to act before your competitors, makes you proactive, solve problems effectively and so fort. To make information work. »
How to Get the Right Visitors
Getting the right visitors to your site is very important »
News feeds, the Future of Newsletters
News feeds are a wonderful thing and it might very well be the next generation newsletters.»
Could a Ruthless Assassin be your next Lifestyle?
Picture this: A silent, deadly and very ruthless killer. He is dressed in an expensive Armani suit, armed with poison, silenced weapons and a good knife - he even drives a Mercedes. He is on a mission, and in order to succeed it doesn't really matter how many he kills nor if they are civilians who just happens to wear a coat he likes.»
Fighting Spam...
We all know "spam"; it has been around for the last 10 years and is currently weakening the most effective communication system ever created - emails.»
Yet another Internet Advantage Destroyed by Greed...
First it was micro payments - now music downloads. Both started out with the promise of a cheaper way to get things, but turns out to be overly expensive.»
Usability Articles
That Darn User Experience is Wrecking My Usability
Back in 2006 I wrote the article "The Battle between Usability and User-Experience", where I illustrated that usability and user experience are two different things. Since then, I think, the problem has grown in proportion. »
Three Pillars of Usability
Creating a usable product is one of the most important things you can do. Where would Apple's iPhone be if it wasn't because it was so damn usable? But many products have a kind of hit-and-miss approach. There is no overall plan; usability is done in areas that seem right at any given moment. »
Design Makes a Difference
Bloomberg is undoubtedly one of the biggest players in the financial industry offering a wide range of products for people in and around Wall Street. One of their products is the Bloomberg Terminal. It is a 17" dual screen setup that displays the financial information from Bloomberg Profession Services - all in one tightly packed system.»
The Usability of Passwords
Security companies and IT people constantly tells us that we should use complex and difficult passwords. This is bad advice, because you can actually make usable, easy to remember and highly secure passwords. In fact, usable passwords are often far better than complex ones. »
Usable Graphs are Inaccurate Graphs
Making usable graphs is not as simple as it sounds because usable graphs are highly rich on detail, while showing a general trend. But, adding too much detail will make it hard to read, and you see the wrong trends if you don't.»
Stop making it look like a System
One of the worst things you can do is to not design for real people and real content. It is obvious in the same way that you will freeze if you sit in a freezer. That, however, doesn't seem to stop people from making a mess of everything. »
How to design for Browser Sizes
A while ago I looked into what browser sizes people use to... well... browse the internet. I have received a good amount of feedback both as comments on the website, but more so in form of emails. With this article I will try to make sense of it all, and explain why the whole discussion about fluid vs. fixed layout is irrelevant. »
Making it Hard is Sometimes Better
Within the usability community we constantly hear the mantra "make it easy", but lately more and more products are made too easy for their own good. Take something like Apple's Remote. It is incredible easy to use, but at the cost of essential functionality. Just a few more buttons, and a few tweaks to the interaction would make it much better.»
Security is the Biggest Threat to Security
Security are ruining our life. It is terrorizing user experience making "computing" less and less desirable. I think that instead of waging a "war on terror", we should wage a "war on security". »
Tip for self-editors: Use a Narrator
Many write and publish on a daily basis - like the journalists at newspapers. But, whereas the journalists have an editorial staff, we have to do it all by ourselves. »
Actual Browser Sizes - Preview
Update: The final report is ready.
For years we have seen statistics telling us the size of people's screens. We know that 1024x768 is the dominant screen size, and that large resolution screens are coming.»
Synchronous vs. Asynchronous Interaction - Visualized
I have been speaking out against the use of synchronous interaction principles on this site, and other places. It is has mostly been trough to use of words, but I really wanted to illustrate it instead.
The difference between asynchronous and synchronous interaction is that when it is synchronous you have to do each step at the time. You cannot do two things - or what is called multitasking. »
The Battle Between Usability and User-Experience
The main reasons why it is so hard to create usable products is that there is a conflict between a high-usability level and great user-experience. You might think this as strange, but there is a important difference between the two. »
Office 2007 - A Usability Revolution
I have now had the chance to use Office 2007, and I have created a number of documents with it and analyzed how much more efficient the new interface is. The verdict? It is a revolution in terms of efficient usability. »
YouTube, nice try...
In January I reviewed Google Video. In short I beat it with a virtual stick until I was satisfied that it was no good at all. Google Video is a hyped up piece of wasted efforts.»
Usability by Hand, AJAX and Efficiency
Manipulating your computer is, in general, not a very efficient way to work. Using the keyboard to - say "print the first page, in 4 copies, of a document", involves around 6 to 21 keystrokes. Using the mouse is not much better.»
(W)UPS - Package Tracking Usability
We have all been in a situation where we have bought something so far away that we need help getting it. This is where the great people of UPS, FedEx or DHL come in and take care of all the transporting. They even offer you a way to track your shipment as it travels - like this:»
New Minimum Font Size
The good people of Microsoft User Experience and Microsoft Typography have found that the minimum font size used on computer screen is too tiny for modern computer displays. The absolute minimum size used to be Tahoma 8pt (comparable to 11px on Mac OS X or on the web).»
Apple Remote Revolution
A few days ago, I talked about the end of the usability revolution. Today, everyone knows that good products are easy to use, good looking and often highly advanced. »
The Usability Revolution is over - We Won!
Over 7 years ago I started advocating usability. Back then this "thing" was considered some kind of a lower life form. No developer or web-designer with respect for himself would touch the concept. Instead it had to be technical advanced and uniquely designed.»
Microsoft Windows Vista User Experience Guidelines (updated)
Updated see below
Updated: Link fixed
Microsoft has released a preliminary draft of Microsoft Windows Vista User Experience Guidelines. »
Writing for an International Audience
Globalization is for me a reality. 95% of what all my activities are used by people outside the country I live in. But writing for an international audience is far from easy. There are so many conflicting ways to write e.g. number, dates, addresses etc. that you have to be lucky to get it all right.»
Audio Book Usability - with Guidelines
The usability of audio books is currently in a somewhat immature condition. Most audio books are simply books read out loud. This may seem right, but it is not a very usable way.»
Wanted: Faster Web Applications
Every time I have finished a web application, and every time I start a new one, there is one thing that people want - speed. I continue to hear things like "it is slow, I am waiting all day, and it is not fast enough."»
Computing by Voice
Voice and speech commands are getting more and more powerful, and I am quite excited about the future possibilities. But, many companies who build voice recognition software do not consider the effect this will have on how we work with computers.»
Train Ticket Robbery
A friend of mine had to take the train from one place to another at 5:11am. I bought a ticket the night before because mornings are not a particular good time of day to be thinking - at least for some. »
Usable XMLHttpRequest in Practice
Two weeks ago I highlighted the most important usability issues with XMLHttpRequest. This week we are going a step closer to see how you can mix the two - including a practical example, just for the fun of it.»
Jef Raskin dies at 61
Jef Raskin
XMLHttpRequest Usability Guidelines
XMLHttpRequest is becoming more and more popular, and many people are currently exploring what we could do with it. Unfortunately this also causes people to reinvent old and forgotten usability problems.»
Usability Severity Rating - Improved
When testing a product, it is important to rate the severity of the issues found. This will help focus your efforts, and keep an overall summary of the current status of your product. This is nothing new, severity ratings has been around for a long time and has proven useful too. »
Usable vs. Functional Reminders
Many programs have the same kind of functionality, but they often differ greatly in terms of usability. The difference between just being able to do something and being able in a usable way is very important. A usable product is faster to use, gives you a higher user satisfaction and helps you keep focus.»
Warning on valve #24 and #63
Warning indicators is something we all have on our computers. It can be from lowest variation - like you mailbox's task folder - to critical applications like an oilrig interface. Most of these programs do not really help you. They do indicate warnings, which are fine - but they fail to indicate which warning you should direct your attention to.»
Linux Usability... Err Linux what?
From time to time I end up discussing Linux's ease of use (like this evening). On the "Linux is the best" side I often see a Linux advocate. This is typically a person with above average computer skills and one who likes to fiddle around with server settings using strange command-line interface.»
Organizing Entries in Blogs - with Guidelines
Many websites, not only Blogs, are increasingly using the blog format as their publishing platform. And, that is good business - it is easy, very quick to setup and cheap.»
IBM Usability Rating: Below Zero
There are many reasons why I do not like IBM, but the two primary ones are ugly design and complete lack of usability. The last reason (lack of usability) is rather strange because IBM has done extensive amount of usability research. They also a very good, and very popular usability section of their website. IBM should be one the front-runner in terms of usability.»
Minimum font sizes
Notice: Updated version available
Regular readers would know that I advocate against hard-to-read text - either due to low contrast or because the font sizes are too small. I call this phenomenon Positive Fantasy Syndrome.»
Habits and Expectations can Render Usability Tests Invalid
Habit and expectations are two very important elements in good products. If you make a product, it will be perceived as good if it supports the habits of those using it. If it also works as people expect it too you are almost guaranteed that it will be successful. »
Usable Breadcrumbs with Guidelines
Breadcrumbs are becoming a standard way of telling the visitor where they are when navigating a site. For me it is one of the key "must have" elements in order to make a website usable. »
Jakob Nielsen Defines Guidelines for Visualizing Links
Last week Jakob Nielsen wrote "Change the Color of Visited Links", which caused quite a stir in the web-design community. Many tended to believe that Jakob was trying to destroy design and bring back blue links on white pages (it has happened before).»
Positive Fantasy Syndrome
Positive Fantasy Syndrome (or P-FANSY) is an illness, in fact a virus, which is spreading among web designers with rapid speed. It is highly contagious and sometimes fatal. P-FANSY is characterized by making web-designers believe that if they make the site hard enough to see, their readers would think it actually looks good. »
I bet Zeldman has Good Eye-sight
Zeldman's latest redesign is not that good (*cough*). Either he has more than perfect eye-sight, or he is using a computer with a very high contrast.»
Font Size Widgets and Font Sizes of the Future
Keith, over at Asterisk* asked the interesting question of the usefulness of font-size widgets. Those little things you can use to adjust the font size of your web page.»
Fixing White Space in NewsGator
I recently purchased NewsGator, a great news reader that sits right in the middle of Outlook - where I manage my personal emails, calendar, tasks and projects. Yes, I do also use NetNewsWire on my G4, but my Dell Inspiron has long been my primary system.»
Other Articles
Finally a Useful Online Backup Solution
Online backup has, so far, been a joke. Most online backup solutions either limit your space to a couple of gigabytes, and if you need more (like everyone does) it costs a gazillion dollars. But, now HP has released Upline.»
The Climate Project
As you might have noticed this site has gone green - at least for the duration of this month. The purpose is to raise awareness to the "planet crisis", more specifically that we need to do something to prevent global warming. »
Is the Web ready for HD video?
Adobe has pre-released a new version of the Flash 9 Player which includes support for HD quality video including hardware acceleration. This is big news for video on the Web but how close are we really to HD in our browsers? The short answer is... not that close. »
How to Defeat Comment Spam
Comment spam is undoubtedly one of the most annoying aspects of running a website. It literally sucks the joy out of it. The spam is everywhere, and everyone has problems with it. But, there is actually a way to solve the problem. »
Web Trends 2007 for Web Developers
2007 is here, and so it is time to look ahead and provide some wild guesses as to what will come.»
Actual Browser Sizes - the Movie
Update: The final report is ready.
I am going to publish my report on "Actual Browser Sizes" (see preview) in a about week. While you wait, I want to answer a question many people have asked: "how do you collect browser size statistics". »
The Digg of Death
Digg.com is a fantastic site, it has an amazing influence on making stuff popular. But, it is also a constant burden on website owners. If you get "dugged" you got to have a very good hosting plan in order to stay online.»
Pink is for Breast Cancer
As you might have noticed this site has gone pink, and it is not because I have suddenly developed feministic tendencies - it is about something much more serious. Breast Cancer Awareness Month.»
Look! An Ajaxalope!
Updated: Added fun comic...
Andrei and Design by Fire is back. That is a good thing because he always has some interesting views (although I do not always agree with him). Like in his "I'm back" post where he takes a swing at a number of popular web services.»
Tip: Free Anti-virus for Windows Vista
Windows Vista has been released for public testing (last week). But, none of the major anti-virus companies support the new operating system - yet.»
Baekdal.com Redesigned
Today is big day. It is redesign day. This particular redesign has been underway for more 6 months. »
New York Times Reader for Vista
Update: Download NY Times Reader for Vista.
Microsoft and New York Times have revealed a new "PC based software application for news distribution" - or in short a desktop application for reading the newspaper. They call it the "Times Reader", and it is so far limited to Windows Vista.»
IE ActiveX Update Workaround
In January I wrote about the coming ActiveX update that will change how embedded content will be handled in Internet Explorer. In short, things like Flash movies will have to be activated (clicked) before they can be used.»
iPod Mobile Phone - iPhone
Update: Apple did release an iPhone - see below
Will Apple make an iPod phone? An iPhone? »
Virtual Earth Explorer
I am an explorer - a virtual Earth explorer that is. It used to be with Google Earth and their nice coverage of satellite images from all over the world. Then came Microsoft with Live Local and their even more impressive "Bird's Eye View"»
iLife 06 - damn...
A few weeks back I wrote a rather favorable review about parts of iLife 06. I said something like "amazingly", "most impressive" and other really nice phrases you would use for very good products. I even went to the extent of defending the product against fellow developers who did not think so highly of it. »
Quick News: Internet Explorer 7 - public preview
I have been using IE7 for a while and I really like it. It just seems simpler, safer and better than IE 6 - and it feels like a user-focused version of Firefox. »
Microsoft IE ActiveX Update
Notice: Updated April 30, 2006 usable workaround, read below
As some might remember, in 2004 Microsoft lost a lawsuit to Eolas Technologies concerning a patent for "Distributed hypermedia method for automatically invoking external application providing interaction and display of embedded objects within a hypermedia document"»
Web Trends 2006 - is yesterday's news...
Update: Apple iLife 06 products has turned out rather undone. Read the update.
In late-december 2005 I sat down and tried to guess what the future would be like here in 2006 - that is about a month ago. »
How to make Car Advertisement Mock-ups
In August 2005 I published a few examples of "Car Advertisements" and since then a number of people have contacted me to ask how they where made. So here we go...»
Web Trends 2006 for Web Developers
2006 is just around the corner, and that means that it is time to bring some (vague) predictions for this web business we are in. »
AJAX, XMLHTTPRequest or AHAX
Some of you might have wondered why I rarely refer to the term AJAX. The answer is quite simple. I rarely use it, but I often use XMLHTTPRequest. Let me explain that.»
Newsfeed has been fixed
I have finally been able to solve the problems with the newsfeeds on this site - and thanks to those kind people told me that it was broken! I really appreciate the feedback.»
Firefox hits 100 million download - or not
You know, we can do many things with our lives. We can deceive ourselves with misleading statistics - or we can try to look past these false numbers and start to make real sense of things. »
Internet Explorer 7 - first look
Finally, some would say - Internet Explorer 7 is out as a closed beta to MSDN Subscribers.»
The Browser is Slow
Update: Now includes Internet Explorer 7 (beta 1) performance test. Overall it does not change much. It does load pages faster, but varies greatly in how it handles changes to the DOM. This is good for normal websites, but worse for web applications.
If we compare web applications to other web-based activities, there is one thing that separates them - client-side workload. A web application requires the browser to handle more data, but also to process it directly on the client - where other web-based activities put the stress on the server. »
Skyscrapers vs. Barometers
One of my very good friends sent the following to me just moments ago. I rarely like email jokes, but this one is special in that it illustrate the importance of new-thinking and simplicity. »
Guess-the-Google
This is so much fun and the creator is right - it is very addictive. Guess-the-Google is a game very you will see a number of images, and you then have 20 seconds to guess what keyword that was used to find them - based on Google Image Search.»
Updated: Scheduled System Maintenance
Update: I did not complete the update as planned, due to some last minutes changes to the core of CMS system.
This site will become somewhat inaccessible from May 4-8, 2005. I am changing the backend CMS system to Baekdal.CMS 02.»
True Websites Statistics
Statistics, and in particular website statistics, is a vital tool for any website. It can tell you where to focus, where not to, what you do well, and what you don't do well and it can provide you with much needed information about who your visitors are.»
The Browser hasn't changed in 10 Years
More and more web development companies state they will no longer support anything but the latest browsers on the market. Some go even further and state that they will only support 5% of the market, e.g. Firefox. »
Clocky, the ultimate alarm clock
Having trouble getting out of bed? Are you constantly finding yourself pushing the snooze button on your alarm clock? MIT has the solution.»
Finally it arrived, the Mac Mini
After months of waiting, I finally received an insanely small, but hugely great piece of equipment - a Mac Mini.»
Warning Snow Shuffling Ahead
Sometimes a sign, in a special situation, is enough to make you laugh :) »
Crazy new law - no visible underpants
Update: Virginia Senate drops the bill. It seems the lawmakers makes sense after all.
We have all laughed at them, old crazy US laws that do not make the slightest sense to anyone. Here are few of them:»
Inspirational Screensaver
Last spring I made a screensaver, or rather a series of images that you can turn into one. The images contain quotes from very ingenious people. And all quotes have an inspirational message - to do better, to change the way you think or to make you smile. »
Firefox needs a drastic change to beat Internet Explorer
It has been somewhat amusing to read the responses to the release of Firefox 1.0 - first from many blogs and later from the main stream media. Headlines like "The Browser war is back" and "Firefox is cutting into IE's lead" can now be found on essential any news site in the world.»
Reality is Impossible
Notice: This article is not about any serious stuff like usability, management or branding. It is about something different altogether - let's call it "Fantastic Life"
I am constantly amazed by the world we live in. The possibilities, the advances we make and the number of strange little things happening everyday. It's marvelous; it's fun and thrilling in all sorts of mind-blowing ways.»
Nice work Google!
Google is undoubtedly the best search engine around. Not only is it the most user-friendly, but it is also the best from a technical perspective. »
Strapless Bra
Here is an exciting product - the strapless, backless bra. It is a great invention for women - and it is going to be a huge tease for all us men when we see them at the beach. »
News Feed with Style
After writing "News Feeds, the Future of Newsletters", I realized that there was one thing missing - branding. »
Misleading Statistics
Most of us have statistics for our website, but what if I tell that you, me and every one else has inaccurate statistics? I am not talking about minor deviations; I am talking about that roughly 90%, if not more, are directly misleading. »
Syndication Feeds is back
Baekdal.CMS now also supports Atom and RSS feeds. So now your newsreaders can correctly update the two feeds.»
TypePad is out
Before I begin I would like to point out that TypePad is by no account a bad product. It fully supports what it is intended for - being an easy to use, hosted, blog solution. I was very impressed with TypePad during beta testing and I am still impressed how easy it is to setup blogs and start writing to the world. »
CMS System Changed
After struggling with TypePad's CMS system for quite a while, I finally decided to stop using it on this site. Instead this site is now powered by Baekdal.CMS - and a very unusual way to use 404 error handling. I will publish more information about Baekdal.CMS - and why I quit Typepad the next couple of days.»
Fake Terrorists - an Alarming Trend
All over the world, people are getting killed, arrested and pacified under the cover of terrorism. The world's hotspots are suddenly filled with terrorists - and the world is at rage.»
This is What Technology is All About - Helping People
I found this article on BBC's news website, and it made me feel good. It is about SMS, and how it can help an 81 year-old father and her deaf daughter communicate.»
Building Sites for Your Expected Audience
The question is not "can everyone see the site, regardless of system/browser?" Instead it is "how do I make my site great for my expected audience?"»
Rice, Bush, Iraq and Advisers
Rice was asked if Bush focused on Iraq - and answered "not a single one of his principal advisors advised doing anything against Iraq". Does that not mean that Bush did indeed focus on Iraq (we did invade...) despite that his advisers told him to focus on other issues?»
No Taxes for Mac Users
I am constantly amazed how government institutions can spend millions of dollars on web-designs that is down-right user hostile and inaccessible on any other system than Windows.»