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Strategic analysis
The Return of Investment of Social Media

Social media analytics is really not that hard. You only need five data points to get started; Products sold, number of customers, revenue, profit, and points of origin.

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Written by on January 19, 2011

Many people think that if they have 10,000 followers each tweet will reach 10,000 people. As I wrote in "How To Create a Social Release Plan" that isn't the case. You are only going to reach the people who happen to be watching Twitter within the first hour of a tweet being posted.

In this article, I will explore two key questions. What actually happens when you post a tweet, and how you can use that to calculate real return of investment.

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Thomas Baekdal

Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.

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